Overview

By examining the 4,700+ consumer responses to our global survey, where mobile customers told us what mattered when it comes to optimizing their satisfaction, we have been able to define keys to shaping subscriber Quality of Experience. This free 30-page white paper (sponsored by AMDOCS), provides the results of our survey and analysis.

The message is clear. What is important to customers is better coverage, faster data download speed and higher quality, in addition to lower prices. Consumers not only want everything better, faster and cheaper, but they also want to enjoy a mobile experience tailored to their needs. For many, one size fits all may not be sufficient and mobile operators will have to go the extra mile to ensure each user receives a personalized experience.

But this would not be complete without ensuring that customers are placed at the heart of their mobile experience. Only then will mobile service providers succeed in fully optimising and monetizing their customers’ experience and satisfaction.

Price: FREE
Format: pdf
Number of pages: 17
Publishing date: June 2014
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