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Digital Music and Mobile Handset

A report by Berg Insight
Paper Copy: $1,400
PDF (1-5 users): $2,000
PDF Corporate license: US$4,000
May 2007
90 pages

 The European music industry, currently worth € 8.5 billion annually, is on the way to recovery as digital sales start to take off. As the music-enabled mobile handset is becoming the primary portable listening device, vast business opportunities related to music are opening up for the mobile industry players. This comprehensive 90-page report in Berg Insights's VAS Research Series analyses the converged digital music market in Europe and its impact on the mobile industry.

This report will allow you to:

  • Understand the dynamics of the European digital music market.
  • Anticipate future changes in the music distribution value chain.
  • Evaluate existing and future business models for delivering music content to mobile users.
  • Identify the key barriers against widespread adoption of mobile music services.
  • Comprehend the future role for mobile handsets in music consumption.
  • Realise the true potential of the future converged digital music market.

____________________________________________________________________________________________

TABLE OF CONTENT

 Executive summary

1 Overview of the European music industry

1.1 The European music market
1.2 International music labels
1.2.1 Universal Music Group
1.2.2 Sony BMG Music Entertainment
1.2.3 EMI Group
1.2.4 Warner Music International
1.2.5 Other independent music labels
1.3 Digital music distribution
1.3.1 Novel digital music formats
1.3.2 More complex marketing
1.3.3 New digital delivery channels
1.3.4 Business models for digital music distribution

2 Digital music and handsets

2.1 Digital audio formats
2.1.1 Uncompressed digital audio
2.1.2 Lossless compressed digital audio
2.1.3 Lossy compressed digital audio
2.2 Digital rights management (DRM)
2.2.1 OMA DRM
2.2.2 Proprietary mobile DRM solutions
2.2.3 Apple FairPlay
2.2.4 Microsoft Windows Media DRM and PlayReady
2.3 Billing
2.4 Communication
2.4.1 Synchronisation
2.4.2 Downloading
2.4.3 Streaming
2.5 Music-enabled handsets
2.6 Mobile music value chain

3 Mobile music services

3.1 Handset manufacturers
3.1.1 Nokia
3.1.2 Motorola
3.1.3 Samsung
3.1.4 Sony Ericsson
3.1.5 LG
3.1.6 Apple
3.2 Telecom vendors
3.2.1 Alcatel-Lucent
3.2.2 Ericsson
3.2.3 Nokia Siemens Networks
3.3 Mobile operators
3.3.1 Vodafone
3.3.2 Orange
3.3.3 T-Mobile
3.3.4 Telefónica Group
3.3.5 3
3.3.6 Scandinavian mobile operators


4 Content and service providers

4.1 Introduction
4.2 European mobile content and service providers
4.2.1 Aspiro
4.2.2 Buongiorno
4.2.3 EMDO
4.2.4 Groove Mobile
4.2.5 Jamba
4.2.6 Musiwave
4.2.7 Omnifone
4.3 European online digital music service providers

5 Industry analysis and market forecasts

5.1 Music industry analysis
5.1.1 Suppliers
5.1.2 Industry barriers and substitutions
5.1.3 Buyers
5.1.4 Degree of rivalry
5.2 Evaluation of digital music business models
5.2.1 Subscription based services
5.2.2 Downloading services
5.3 Converged digital music market forecast
5.3.1 Digital music retail revenues
5.3.2 Geographical market forecasts
5.3.3 Revenue distribution
5.4 Impact on the mobile industry
5.4.1 Demand for music enabled handsets
5.4.2 Demand for mobile Internet connectivity services
5.4.3 Exclusive music services and customer loyalty promotion

Glossary
____________________________________________________________________________________________

TABLE OF FIGURES

Figure 1.1: Music market retail value distribution (Europe 2006)
Figure 1.2: Digital music sales by format (Europe H1-2006)
Figure 1.3: Music market retail value € million (EU15+2 2006)
Figure 1.4: Music labels revenue streams
Figure 1.5: International music label revenues and market shares
Figure 1.6: Digital music distribution chain
Figure 1.7: Traditional and contemporary music launch process
Figure 1.8: Worldwide trade revenue by format (US$ million)
Figure 1.9: Digital music business models
Figure 2.1: Mobile music delivery process
Figure 2.2: Digital Audio Formats
Figure 2.3: Example of OMA DRM Deployment
Figure 2.4: OMA DRM 2.0 compliant handsets (April 2007)
Figure 2.5: Music transfer from PC to mobile handset
Figure 2.6: Music Download to mobile handset
Figure 2.7: Comparison of portable music players and music-enabled handsets
Figure 2.8: Mobile music value chain
Figure 3.1: Handset manufacturer shipments and market shares (Worldwide 2006)
Figure 3.2: Nokia music handset range (April 2007)
Figure 3.3: Samsung music handset range (April 2007)
Figure 3.4: Sony Ericsson music handset range (April 2007)
Figure 3.5: LG music handset range (April 2007)
Figure 3.6: Top five mobile operator groups (EU27+2 December 2006)
Figure 3.7: Vodafone music service pricing (April 2007)
Figure 3.8: Orange music service pricing (April 2007)
Figure 3.9: T-Mobile music service pricing (April 2007)
Figure 3.10: Telefónica Group music service pricing (April 2007)
Figure 3.11: 3 music service pricing (April 2007)



$1,400.00Report format: